![]() ![]() ![]() I spent a quick 10 minutes looking through some of the top search results for “ How to grow your Instagram account organically,” and quickly found articles by Social Insider, Oberlo, Lyfe Marketing, WordStream, Shopify and Hopper. If you’ve ever wanted to grow your Instagram following and have found yourself scouring through tutorials, blog posts and how-to videos, one of the common themes is post quality content. It’s easy income for them as people are already coveting their beautiful Instagram feeds so they just need to meet this new demand. At some point in 2019, influencers realised that people wanted to be able to recreate their looks and started selling Presets as some magical way of enhancing photos. ![]() This saves a lot of time, especially if all the photos from their shoot can be edited in a similar way. ![]() Presets have been a handy tool for photographers for aaaages, they’re not a big industry secret! A photographer can use their editing software to save down some basic edits and apply them to multiple photos at once and then make further changes to photos individually. A Preset will have edits to the photo’s colours, tones, special effects and other enhancements. They’re selling you an image in DNG form that has all its edits saved as a Preset so that when you use it on Adobe Lightroom you can copy that Preset and use it on your own photos. This means the person selling them has created some edits that make photos look stunning and they are selling these Presets (saved filters) to you so you can recreate this look. If you’ve spent any time on Instagram in the last 6 months you’ll have noticed that a lot of accounts have a really cohesive look to their photos and you may have been served some ads on your feed or in Stories about buying Presets. ![]()
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